VEGAS BABY!!!
In 3 days the partyStrands crew will be in the city of sin to conduct some serious business transactions at the 2008 Nightclub & Bar Tradeshow. The soon to be infamous partyStrands booth will feature 3 strapping young gentlemen clad in full proper business attire. However, there will be one noteable exclusion to their wardrobe: no pants. Thats right, no pants. They will be modeling the brand new partyStrands underwear line, set for public relaese this summer.
The boxer shorts feature the partyStrands logo along with a tagline specifically created with Vegas in mind :"We take our business seriously, but we party our pants off." Undoubtledly there will be a plethura of pictures documenting their efforts, so make sure to check out mystrands.com/vegas all next week to stay current.
Additionally, a new marketing strategy is set to be used during the show. There will be 600 wallets scattered around the tradeshow floor. Each wallet will contain a partyStrands ad/coupon, a business card, and $1. The idea is that passers by will pick up the wallet, look inside, and make their way to the partyStrands booth.
The coupons/ads are good for $100 off partyStrands and read: "Congratulations! You are reading our ad. If we are this good at advertising, think about how good we are at what we actually do. Plus, we just gave you a dollar, the least you could do is say hi." The idea is to drive traffic to the partyStrands booth and create more leads/sales.
Rest assured the partyStrands team is well prepared for the trip and will not return empty handed.
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