Nothing Comes Between Me and My iPod
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January 24, 2006
at 16:17
(Views: 12 )
Looks like Levi Strauss is trying to squeez a little extra money out of the youth market. If baggy crack-bearing jeans were not your style, now you can buy iPod enabled jeans.
I happen to own a ski jacket that has a nifty external pocket for my iPod, and built in headphones in the hood. And I've been eyeing a pair of goggles that have a built-in MP3 player. I justify the expense because I do a lot of snowboarding (Whistler here I come!). But would I really pay a hundered bucks for another pocket in my 501s, when I still don't know what to do with that tiny 5th lint catcher?
Here's an excerpt from the CNN story...
Denim giant Levi Strauss said Tuesday it had designed jeans compatible with the iPod music player, featuring a joystick in the watch pocket to operate the device.
The Levi's RedWire DLX Jeans for men and women, which will be available this fall, also have a built-in docking cradle for the iPod and retractable headphones. Pricing was not immediately available....
Levi's is not the first company to feature iPod-friendly apparel, although it may be the first to make iPod-compatible jeans.
Haute couture fashion houses began featuring pricey iPod carrying cases after the device's 2001 launch, while outdoor company Burton Snowboards unveiled what it called the first iPod-compatible waterproof snowboarding jacket in 2003.
Last fall Los Angeles-based manufacturer Kenpo launched men's jackets selling at Macy's for between $275 and $350, featuring iPod controls on the sleeve.
..Read the full story at CNN Online
